Warner Bros Studio Merchandise
During my time with the Creative Product Development and Brand Assurance team at Warner Bros, I was tasked with revitalizing the merchandise for the TV show “Friends”. The existing merchandise was underperforming in the gift shop, and the team was searching for a fresh, engaging approach to boost sales. I was tasked with creating new designs that used the iconic line "They don’t know that we know they know we know”, and incorporate photography from the episode. To ensure these new designs would resonate with fans, I researched the current gift shop offerings and analyzed successful Friends merchandise sold elsewhere. I designed custom graphics for a variety of different merchandise. The refreshed designs aim to capture the fun, lighthearted nature of the show, specifically the celebratory aspect of this specific episode, and appeal to dedicated fans.
Role: graphic designer, product designer
Project Type: merchandise design
Process
The primary issue in the lack of “Friends” merchandise sales was the failure to connect with a younger audience. After researching, I thought the best way to instill this connection would be through the pastel trend or a funky new spin on “vintage”. After toying with these ideas, I decided during the second round of ideation that bright, primary and secondary colors aligned better with the Friends brand, especially due to their usage in the logo. I used different patterns and shapes to keep the designs fresh, paired with engaging typography.
