MIXFEST Music Festival
This was a comprehensive brand design of a new music festival, MIXFEST. This festival has something for everyone, and features a wide assortment of artists performing and collaborating together. The design decisions aimed to reflect the festival’s eclectic and vibrant atmosphere. The branding includes a bold logo, with a flowing colorful version, the aims to symbolize the mix of music genres. The promotional materials and marketing campaign also use a variety of bright and eye-catching graphics that reflect the energy and excitement of the event. Overall, this campaign aims to reflect the immersive, diverse festival experience that attendees would experience at MIXFEST.
Role: art director, strategist, product designer
Project Type: event and brand design
Promotional Poster
Social Media Marketing
Animated Logo Sequence
Promotional Video
Merchandise
Process
The goal of the art direction for this project was to create a blended softness to encompass the mix of genres that would be performing. Then, I wanted to “mix” the look of this soft, blended energy with the lively, bold vibes of a typical music festival. I decided the bold elements should be incorporated through the logo and color. The main graphic elements have the soft, organic feeling, and use color to keep them eye-catching and exciting.
Logo Drafts
Poster Drafts