During my time with CTP Boston I joined the creative team to refresh Delta Dental’s brand for the third year in a row. The campaign focused around “expressing” your health in various ways showcasing the models sporting many unique expressions with their mouths. The goal was to make the customer connect good oral health to fun. I collaborated with the creative director and art director to help to create different designs to be used on Twitter, Linkedin, Instagram, and Facebook. I also collaborated with the copywriters and helped to edit billboards that were shown throughout Boston and surrounding areas.